Speed Optimization Success: Floor Land UK's Competitive Edge

72% Performance

95% Accessibility

72% Performance

95% Accessibility

IMPRESSIVE WEBSITE OPTIMIZATION RESULTS

Significant Impact on Flooring Online Business Within 3 Months

72%

Performance

95%

Accessibility

100%

SEO

How Boost Star Increased Floor Land's Website Speed by 85% and Boosted Conversions

BRAND INTRODUCTION

Floor Land UK operates in a highly competitive online market and top-notch flooring industry with excellence and quality in Warrington. For this website, our target is the audience of homeowners/residential buyers, real estate agents, property investors, general contractors, builders, remodelling professionals, and luxury/home design enthusiasts where website performance is crucial.

Our development team, led by Mr. Ritik Tamrakar and Mr. Ataurrahman Khan, excels in speed optimization and SEO. Thanks to the exceptional skills of Ritik and Shiv, Floor Land UK's website stands out in both speed and search performance. Their contributions are key to our success in a competitive market.

MAJOR BUSINESS CHALLENGES

Issues Identified by Our Team at Project Inception

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Competitive Market Pressure
Floor Land UK operates in a highly competitive online market where speed and performance are crucial for maintaining an edge. Slow load times can lead to a loss of potential customers to faster competitors.
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User Experience
In today's digital landscape, users expect fast and seamless browsing experiences. Any delays can result in high bounce rates, reducing customer satisfaction and loyalty.
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Search Engine Rankings
Search engines prioritise websites with optimal performance. Poor speed can negatively impact SEO rankings, making it harder for Floor Land UK to be discovered by potential customers.
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Conversion Rates
Slow websites can lead to lower conversion rates. Ensuring that pages load quickly can significantly improve the likelihood of visitors completing purchases or engaging with the site.
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Mobile Optimization
With the increasing use of mobile devices, ensuring fast load times on all platforms is essential. Mobile users, in particular, expect quick and responsive websites.
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High Bounce Rate
high bounce rates can signal that visitors are not engaging with your content, leaving the site quickly without interacting or converting. This could mean missed opportunities for lead generation and sales.

ACTIONS TAKEN BY OUR TEAM

Strategies & implementations by team boost star experts

ACTION 1

Conduct Comprehensive Speed Audits
Regularly perform detailed speed audits using tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to identify performance bottlenecks and prioritize areas for improvement.

Facing same issues ?

Action 2

Optimise Core Web Vitals

Largest Contentful Paint (LCP): Optimise image sizes, compress files, and use efficient caching strategies.

First Input Delay (FID): Minimise JavaScript execution time and reduce third-party scripts.

Cumulative Layout Shift (CLS): Ensure visual stability by setting explicit dimensions for all images and videos.

Facing same issues ?

Action 3

Enhance Mobile Performance

Implement responsive design principles and optimise content delivery for mobile devices. Use techniques like lazy loading, adaptive images, and accelerated mobile pages (AMP) to ensure fast load times on all platforms.

Action 4

Leverage Browser Caching and Content Delivery Networks (CDNs)

Utilise browser caching to store commonly used resources locally on users' devices and implement CDNs to distribute content geographically closer to users, reducing latency and improving load times.

Action 5

Minimise and Optimise Server Requests

Reduce the number of server requests by combining CSS and JavaScript files, minifying code, and optimising server response times. Ensure that the server infrastructure is robust and scalable to handle high traffic volumes efficiently.

SATISFILED REVIEW

FEEDBACK BY Lee | Founder AT FLOOR LAND

Lee | Founder at FLOOR LAND

⭐⭐⭐⭐⭐

Great company and amazingly talented developers

We have a huge website in the U.K. called Floor Land UK, which is in a very competitive online market. I have been working with Ritik for 3 years, now. He is the best developer I have ever seen, especially on website speed and core web vitals which is very important in todays world. Also know their stuff on SEO. Extremely talented people who deserve every success in the world.

Get Inspired ➤ ➤

RESULTS IN DETAIL

RESULTS IN DETAIL

1. Significant Improvement in Page Load Times

Implementing comprehensive speed audits and optimising Core Web Vitals resulted in a substantial reduction in page load times across the website, enhancing user experience.

2. Higher Mobile Performance Scores

By adopting responsive design principles and optimising content delivery for mobile, the site achieved higher performance scores on mobile performance tools, leading to a better user experience on all devices.

3. Enhanced User Engagement

Faster load times and improved visual stability (CLS) contributed to lower bounce rates and increased user engagement, with visitors spending more time on the website.

4. Boosted Search Engine Rankings

Improving Core Web Vitals and leveraging CDNs, browser caching, and optimised server requests positively impacted SEO, resulting in higher search engine rankings and increased organic traffic.

5. Achieve a Google PageSpeed Insights score of 90+ (screenshot)

A highly desirable goal for optimising the Floorland website’s speed and overall performance. This score reflects an excellent user experience in terms of load times, mobile-friendliness, and web vitals.

TOOLS & TECHNOLOGIES USED

Google PageSpeed Insights
It is a tool offered by Google that analyses the performance of web pages and provides suggestions for optimising page load speed.
Google Lighthouse
it is an open-source, automated tool developed by Google for auditing and improving the performance, accessibility, SEO, and overall quality of web pages.
GTmetrix
it is a testing tool that provides detailed insights into how well a web page loads and offers suggestions for improving its speed and overall performance.
Shopify Script Manager
We Manage and optimize scripts for better page load efficiency.
Lazy Loading
We apply lazyloading techniques on scripts, videos & images when they are in view, to improve the page speed.